Big Fight in Little Chinatown’s Local Distribution Push

The distribution strategy for Montreal filmmaker Karen Cho’s Big Fight in Little Chinatown involves a little “reverse-engineering.”

Instead of focusing solely on commercial distribution efforts, Cho along with community and distribution consultant Shawn Tse are getting more targeted — aiming for the heart of Chinatowns across North America that are under threat of disappearing and mobilizing communities that have been there for generations.

Those sweeping efforts have included leveraging festival and community screenings to set up panel discussions, raise awareness and draw people back to these neighbourhoods, raise funds and also highlight other films that tackle issues Chinatowns are facing.

That means “cutting out what might be seen as the traditional or more commercial infrastructure of film distribution, and kind of reverse-engineering a strategy based on the audience that you’re trying to get to,” EyeSteelFilm’s Bob Moore, the documentary’s producer, tells Playback Daily. READ FULL ARTICLE