{"id":401,"date":"2024-07-15T15:32:15","date_gmt":"2024-07-15T19:32:15","guid":{"rendered":"http:\/\/storyboothmedia.com\/?p=401"},"modified":"2024-07-17T11:57:19","modified_gmt":"2024-07-17T15:57:19","slug":"big-fight-in-little-chinatowns-local-distribution-push","status":"publish","type":"post","link":"http:\/\/storyboothmedia.com\/?p=401","title":{"rendered":"Big Fight in Little Chinatown\u2019s Local Distribution Push"},"content":{"rendered":"<div class=\"post-content\">\n<p>The distribution strategy for Montreal filmmaker Karen Cho\u2019s&nbsp;<em>Big Fight in Little Chinatown&nbsp;<\/em>involves a little \u201creverse-engineering.\u201d<\/p>\n\n\n\n<p>Instead of focusing solely on commercial distribution efforts, Cho along with community and distribution consultant Shawn Tse are getting more targeted \u2014 aiming for the heart of Chinatowns across North America that are under threat of disappearing and mobilizing communities that have been there for generations.<\/p>\n\n\n\n<p>Those sweeping efforts have included leveraging festival and community screenings to set up panel discussions, raise awareness and draw people back to these neighbourhoods, raise funds and also highlight other films that tackle issues Chinatowns are facing. <\/p>\n\n\n\n<p>That means \u201ccutting out what might be seen as the traditional or more commercial infrastructure of film distribution, and kind of reverse-engineering a strategy based on the audience that you\u2019re trying to get to,\u201d EyeSteelFilm\u2019s Bob Moore, the documentary\u2019s producer, tells&nbsp;<em>Playback Daily<\/em>. <a rel=\"noreferrer noopener\" href=\"https:\/\/playbackonline.ca\/2023\/06\/29\/big-fight-in-little-chinatowns-local-distribution-push\/#ixzz8g50YXZXd\" target=\"_blank\">READ FULL ARTICLE<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The distribution strategy for Montreal filmmaker Karen Cho\u2019s&nbsp;Big Fight in Little Chinatown&nbsp;involves a little \u201creverse-engineering.\u201d Instead of focusing solely on commercial distribution efforts, Cho<a href=\"http:\/\/storyboothmedia.com\/?p=401\">Read More<i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><\/a><\/p>\n","protected":false},"author":1,"featured_media":411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/401"}],"collection":[{"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=401"}],"version-history":[{"count":2,"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/401\/revisions"}],"predecessor-version":[{"id":412,"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=\/wp\/v2\/posts\/401\/revisions\/412"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=\/wp\/v2\/media\/411"}],"wp:attachment":[{"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=401"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/storyboothmedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}